by Lakshmi Uma | Nov 28, 2018 | Content Marketing
When you develop a content strategy, you have the choice between using evergreen content or one-off content. While one-off content is timelier and can be good for driving immediate results, the effects do tend to diminish over time. On the other hand, evergreen... by Lakshmi Uma | Oct 31, 2018 | Content Marketing
So you’re a novice blogger with strong audience insight and on-point writing skills. Naturally, your blog is going to grow. Your readership will shoot up and your regular traffic will increase. Soon, your inbox is going to be full of outreach emails from brands... by Lakshmi Uma | Aug 16, 2018 | Content Marketing
To adapt a Thomas Edison quote, blogging success is one percent inspiration and ninety-nine percent perspiration. After all, when it comes to getting your content listed in Google search results or bringing in a consistent stream of visitors, nothing works like...