A Guide to B2B SaaS Marketing
At its core, B2B SaaS marketing is all about promoting subscription-based software to other companies. It’s not your typical sales pitch. Instead, it’s a long game focused on building relationships, demonstrating value over and over again, and earning trust to...
Improving Search Engine Rankings: Your Practical Masterclass
If you really want to improve your search engine rankings, you need to think less about gaming the system and more about creating a great, trustworthy experience for people. It all boils down to a balanced strategy that hits four key areas: technical health, on-page...
Copywriting vs. Content Writing: Which is Better for Your Marketing?
If you boil it all down, the difference is simple: copywriting pushes for immediate action, while content writing patiently builds authority and trust over the long haul. Think of it this way: copywriting is the salesperson closing the deal right now. Content writing...
Content Marketing for Small Business: Your Ultimate Guide
For a small business, content marketing isn't about running a one-off campaign; it's about building a valuable, long-term asset. It all boils down to consistently creating and sharing things people actually want—like helpful blog posts, fun videos, or useful social...
10 Tips for Marketing in the Healthcare Industry
The healthcare industry is rapidly changing due to the expectations and needs of clients. Around 80% of internet users turn to the internet for guidance in solving their healthcare issues. This includes people in dual diagnosis treatment centers, hospitals, nursing...
Meet the Many Steve Jobs of the Content Industry
Who are the most popular content marketers? Are there any Steve Jobs in the content marketing industry? Steve Jobs is the founder and former CEO of Apple. He is an entrepreneur, inventor and designer who is very well-known in technology companies worldwide. His name...
7 Tips For Your Next Contest In Social Networks
Currently, it is common that social networks are used to generate communication between customers and a company or brand. Not only can this grow online presence but it can also encourage the participation of users through publishing of content and the comments system....
11 Little Changes That’ll Make a Big Difference With Your Content
Do you want to make your content more effective? Want to learn the little changes that you can do that can make a big difference in your content? Creating high-quality content is not easy much more when you have to do it consistently. Forty-four percent of marketers...
11 Reasons You Shouldn’t Invest In Content Marketing
Are you wondering whether you should invest in content marketing or not? Having second thoughts about why you should do so? Content marketing involves the creation and sharing of various digital files including videos, blogs, and social media posts that aim to promote...
9 Tips in Selling Content to a Skeptic
Are you having a hard time selling your content? Want to learn how to persuade those who doubt your content and make them patronize your work? There are different forms of content that you can sell online. Examples of this are eBooks, photographs, videos, audio and...